Kinds of Marketing Research


SAMI offers you these services:

      Consumer research
      Brand image research
      Monitoring research
      Advertsing materials testing
      Product and package testing
      Mass media studies
      Social and political research
      Business-to-business research

Full range of qualitative and quantitative data collection methods including:

      Personal interviews
      Telphone interviews
      In-depth interviews
      Focus groups
      Online research
      Hall tests
      Home tests and more

Our focus group capabilities and in-depth interviews are second to none in Northwest Russia, featuring:

      Targeted recruiting of respondents
      Experienced moderators for focus group
      Proven in-depth interviewing skills
      Video recording (VHS or digital formats) and online viewing of focus group discussions in real time
      Simultaneous translation
      Transcription of audio and video recordings
      Analysis of results and presentation of a complete report in any language

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