Home-tests (home-test) are used to estimate the qualitative consumer properties of the goods. The main difference between a home-test and a huge variety of other researches is that the testing of the product takes place at home - under normal circumstances of using the product. The consumer in the process of testing has a perfect opportunity to get the full impression of the product, while at the store his abilities are quiet limited - he can assess only the visual appeal and the quality of the package of the product. But during a home-test he can evaluate the product in a more profound way. After figuring out their attitude towards the product according to the home-test, the consumer fills in the questionnaire (that he got in advance), where he answers the questions related to the qualities of the product. Home tests are organized and initiated by the manufacturer of the goods in order to obtain a confirmation of a positive attitude to the product of the consumers in the future. Carrying out a Home-test among a wide range of potential customers,a conclusion can be made about "long-term" attractiveness of the product. The target selection is at about 100-400 people. The size is determined by the aim of the home-test, as well as by the share of the studied population groups in the population. The main criteria for the formation of the target selection is the frequency and the volume of consumption of the group of goods to which the test product is related.

Home-test is used for the purpose of:

• finding a position for a new product in a particular product group
• testing of reception, in order to correct consumer qualities
• making a comparative test to identify strengths and weaknesses of the product
• when it is compared to similar ones
• in some cases, home-tests are carried out in order to attract loyal customers

As a result of a home-test of the product completely goes through a cycle of consumption, and its result is an impression from a product, which allows the consumer to make a decision about buying this product. This marketing technique is used by the seller not in order to get the information about the qualities of the product, but in order to sell the product. Manufacturers also use the home-test when introducing the product to a distribution company. In this case, the sample of the product is donated to the distributor for the purpose of the acquaintance with the product, the evaluation of the attractiveness of the product and to verify consumer qualities of the product.